How to Get a Hit Record: Things You Should Know About the Pop Music Business, by Ray Hammond (Poole: Javelin Books, 1985) ISBN 0 7137 1498 0
If you want a hit record in 1985, you should know that it is all about the money. You should expect to be cheated, fleeced, exploited, and charged for the hamburgers the crew bought three years ago. You should get a clever lawyer who will make your contract just exploitative enough for the record company to accept it while still leaving you enough for a washing machine at the end of five years.
If you want a hit record in 1985, you must have the right image, which is original but exactly on-trend but not too outrageous but handsome but not effeminate but not too sexual, especially if there is a woman in your band. Consider having plastic surgery on your nose but realize you cannot be objective about it. Maybe it is your best feature after all.
If you want a hit record in 1985, you have to be in London. Sleep in your car if necessary. If you formed anywhere smaller than Glasgow there are unlikely to be more than two talented people in your band. Dump the others.
If you want a hit record in 1985, you may need to stamp on your best friend’s face. With luck, this will only be a metaphor for sacking him.
If you want a hit record in 1985, it goes without saying your best friend is a man. Only men are musicians, or producers, or managers, or promoters, or salesmen, or DJs, or critics, or label executives. Women may appear occasionally in brackets as an alternative. Otherwise there is a girl you might pick up after a gig, whose opinion of your single you should ask (if you remember), since her friends might buy it. Managers hate it when a musician falls in love with an intelligent woman as she might be bored while he’s away on tour and uncover some of the ways in which the manager is ripping the band off.
If you want a hit record in 1985, put all the good ideas you’ve ever had in the first 30 seconds of your demo, as it is the only part that will be listened to. Remember most people in the music business hate most of the music they hear.
If you want a hit record in 1985, find a producer who makes hits that are bought by teenagers of fourteen to nineteen. Virtually all singles are bought by teenagers of fourteen to nineteen, and virtually all successful records are produced by Trevor Horne. And a few other blokes who are helpfully listed on p. 112.
If you want a hit record in 1985, some members of the band may not be allowed to play on it. Also the producer will probably do all the mixing without you. Suck it up as you want a hit very much. Simultaneously remember that this is your record and your creative input is very important.
If you want a hit record in 1985, the most important thing is promotion. Hopefully by making the record company pay you a huge advance you will have forced them to do lots of this. Promotion chiefly means smoke and mirrors deployed in record shops, plus supplying DJs with cocaine. Adverts do not reach the target market but make the rest of the music industry think you are worth talking about. If you play on daytime TV ask to mime.
If you want a hit record in 1985, you must recognize the desperate state of the industry in which sales are falling and new technologies (such as taping from the radio) have irreparably damaged the old business models. Understand that long careers are no longer possible and you are boarding a sinking ship. But do not despair, and do not be cynical! For music is a beautiful thing. Anyway, just think what it will be like in thirty-one years’ time.